Armenian designer take part in Moscow Fashion Week

ArmInfo. Armenia, represented by the Loom Weaving brand, was presented at Moscow Fashion Week, which took place in the Russian capital from March 13 to 18, 2025, at  the Manezh Central Exhibition Hall.

The Loom Weaving brand, which was founded by designer Inga Manukyan  in 2014, uses national forms, original knitting techniques and color  combinations in knitwear - cardigans, sweaters, dresses, scarves,  jackets, skirts and headwear. According to the press service of the  Fashion and Clothing Chamber (FGC), Manukyan presented her new Urban  Boho collection at Moscow Fashion Week (MFW), inspired by the  free-spirited boho style.

Having called Moscow Fashion Week a big event for every designer, she  emphasized that she is not the first? has been participating in  fashion weeks in Armenia and Italy for a year, but participation in  MFW is a new opportunity to introduce her brand to Russian buyers.  "Armenia has a long and good relationship with Russia, where there  are very large opportunities for the development of fashion. Russia  is a multinational country, and therefore there has always been an  interest in different directions in art and fashion," the designer  noted.

In turn, the co-founder and head of the Fashion and Garment Chamber  (FGC) team, Elen Manukyan, expressed confidence that international  partnership in the fashion sector is very important, since it  promotes designers' entry into new markets, exchange of experience in  cultural and innovative approaches, and development of a network of  contacts. "Such intercultural exchanges allow us not only to present  the unique identity of Armenian fashion to the global audience, but  also to be inspired by new ideas, styles and working methods. On the  Armenian side, we are completely open to any kind of international  initiatives, since we believe that only through interaction and  exchange of knowledge can we reach new heights in the fashion  industry," Elen Manukyan noted. It should be noted that designers  from Russia, Spain, the USA, China, India, Tajikistan, and other  countries also took part in Moscow Fashion Week. 

According to the FGC press service, such a wide representation of  different countries and even continents - from Asia to Africa, from  Europe to North America - made this international event an  influential fashion center, especially important for promoting the  fashion industries of developing countries. In addition to shows by  Russian and foreign designers, the Fashion Week program included  lectures by experts, a professional showroom, and the World Fashion  Shorts short film festival. In total, about 200 industry  representatives presented their work.